01 / DIRECTION
Marketing strategy
Turn business goals and audience insights into a clear message, a channel plan, and priorities a team can act on.
Marketing · Strategy · Growth
Good ideas.
Clear strategy.
Lasting impact.
I’m Karna, a marketing professional connecting creative thinking with practical execution. Eight years of experience. A fresh perspective for your next chapter.
⌖ Northern Virginia, USAOpen to opportunities
A LITTLE PERSPECTIVE.Karunakaran PalanichamyCreative thinking. Commercial focus.
8+YEARS OF EXPERIENCE
A hands-on perspective.
↘A hands-on perspective.
A creative mind.
A practical foundation.
A practical foundation.
8years in
digital media
digital media
15+team members
managed
managed
2industries:
media & healthcare
media & healthcare
01 / How I think
A strategy is only as good
as what happens next.
From the first question to the next iteration. Explore the thinking I bring to a marketing challenge.
Start with the right questions
Before the message,
understand the people.
Clarify the business goal, the audience’s needs, and the space the brand occupies. Give the team a clear problem to solve before jumping to solutions.
The output → A focused marketing brief02 / What I bring
The big picture.
And the follow-through.
Strategy, collaboration, and a close eye on what’s working.
02 / DELIVERY
Marketing operations
Bring structure to creative work. Align people, calendars, and brand collaborations to move projects from idea to delivery.
03 / PROGRESS
Digital growth
Use platform analytics and audience feedback to understand performance, improve decisions, and keep the next campaign focused.
03 / The journey so far
Different experiences.
One connected mindset.
I’m Karunakaran Palanichamy — Karna for short. My career connects healthcare sales, business management, and digital media. I bring commercial awareness, creative judgment, and experience leading people.
Recently relocated from India to the United States. Now based in Northern Virginia and ready to contribute to a marketing team.
AnalyticsCanvaPhotoshopWordPressAI-assisted workflows
2018–2026Digital Media ManagementDigital media operations · India
Led digital media operations and managed a team of 15+ people. Coordinated brand collaborations, creative workflows, and publishing schedules, using analytics to guide improvements.
2018Area Business ManagerInzpera Healthsciences Limited
Built experience in healthcare sales, territory planning, and professional relationships — a commercial foundation that continues to inform my marketing approach.
2017Sales Area RepresentativeNutri Synapzz Therapeutix Pvt. Ltd.
Developed a foundation in customer communication and sales, learning to connect product value with the needs of a specific market.
NEXTA new chapter in U.S. marketingNorthern Virginia · Open to opportunities
Interested in marketing, brand, and marketing operations roles where strategic thinking, cross-functional collaboration, and hands-on execution can make a useful contribution.
04 / Your next teammate?
Let’s build
what comes next.
Have a marketing challenge or a role in mind? I’d love to hear about it.
Start a conversation Northern Virginia, USA